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Art Therapists and their AHP colleagues highlighted on World of Work (WoW) careers TV

27 April 2018

BAAT Vice Chair, Nicki Power is interviewed on a new free-for-schools magazine show for teens to shine a spotlight on lesser known careers. The show was broadcast live to 500 secondary schools on 2nd May 2018 to showcase Allied Health Professionals careers and Mental Health...

A new interactive careers show – the WOW Show - was broadcast in schools at 11.45 on 2 May 2018. It aims to give teenagers a unique insight into the world of work by showcasing ‘hidden’ jobs, such as Art Therapist and other Allied Health Professionals.

The 30-minute pilot reached an estimated 120,000 students watching via YouTube in schools in the South East, Cambridgeshire and Cornwall. It is designed to inspire young people to think more broadly about their career options.

With its fast-moving pace, bite-sized format and energetic presentation, it is designed to appeal to and engage a young on-line savvy audience, while adding value to careers information, advice and guidance programmes. Schools can view for free and PSHE lesson plans and PowerPoint slides, designed by the RSA Academies, are freely available to teachers.

Two of the schools tuning in will take part in a Google hangout enabling students to put specific questions to careers advisors and employers in the studio.

The pilot is being sponsored by the Edge Foundation, City & Guilds and the B&CE Charitable Trust. Edge Chief Executive, Alice Barnard, said:

'There is overwhelming evidence that quality careers information, advice and guidance plays a critical role in improving young people’s earning potential and future career success. The WOW Show is a great initiative which could help schools to hit Gatsby benchmarks and crucially should appeal to young people who have grown up in the digital age.’ City & Guilds Group Managing Director Kirstie Donnelly added: ‘Our Great Expectations research highlighted how unaware young people are of the range of jobs available and how best to get into different careers. Good careers advice in the UK is a postcode lottery with schools in some parts of the country benefitting from employer visits while others are having to rely solely on parents and teachers for careers advice. The WOW Show is a great way of levelling the playing field so that school children across the country have the same access to great careers inspiration.’

Employers and organisations featured and supporting the programme include the NHS, Highways England, The A14 Integrated Delivery Team, the CITB, Wilmott Dixon Construction, Keltbray, the CIOB, The Edge Hotel School and a special spotlight on the digital sector in Cornwall – the fastest growing tech hub in the country.

The pilot is being supported by the Cambridgeshire and Peterborough Combined Authority, the Cornwall & Isles of Scilly Local Enterprise Partnership, and the South East Local Enterprise Partnership.

You can watch the Art Therapy WoW Show on demand here

You can watch WoW Shows about other careers here 

Twitter: @TheWowShowUK
Hashtag: #WOWShowLive